Post by account_disabled on Jan 8, 2024 22:45:05 GMT -8
Therefore, below we give you a list of the main indicators for digital media: Chart with indicators to measure engagement Interactions: Includes any action that a user can take on the post, such as sharing it, liking it, commenting, etc. Likes and reactions: These are the “thumbs up” from various social networks, and the different reactions from Facebook. Reach: It is the number of times a person sees a publication. Multimedia views: Applies to formats such as static images, GIFs and videos, and is about how many times said content was viewed. Comments: Just as the name says, they are the responses that users write. Number of posts: It is the number of publications that are made per day, week and month on each of the social networks. Shares: It is the number of times a user shares your content in their feed.
On Twitter it would be retweets. Link clicks: Used when posts have a link to another site. It is the number of times someone clicks on said link. Leads: These are the people Phone Number List who decided to fill out a form with their personal data, to send it to the company in exchange for valuable content. This can be done both on social networks and on the landing pages of websites. If you are wondering how to put all this data into a formula, you have to keep in mind that there are several ways to do it. One of the most popular for a long time on Facebook was to take the number of likes – nowadays reactions –, shares, comments; then divide it by the total number of followers and multiply the result by 100. The formula would be as follows: Engagement = (Reactions + comments + shares / Total followers) x100 The advantage of using this formula is that, by taking into account the number of followers, you can compare the engagement of your social networks with that of the competition, since all of this is public data that can be obtained directly from any fan page.
However, this formula is limited because it does not take into account the total reach of the post, since many of the interactions do not come from followers but from other users, and this aspect is more noticeable when it is viral content. Therefore, the formula that many consider to be correct is the following: Engagement = (Total interactions/estimated post reach) x 100 The total number of interactions includes comments, shares, each of the reactions, views, clicks on links, leads captured in the forms, retweets—in the case of Twitter—, direct messages, etc. In fact, the main advantage of this formula is that it is applicable to any social network, and that it also provides the most accurate results. Its only disadvantage is that it is difficult to compare engagement with the competition because the “total reach” is not public data. SEMrush Social Media Tracker Example Tools like SEMrush's Social Media Tracker allow you to organize engagement data.
On Twitter it would be retweets. Link clicks: Used when posts have a link to another site. It is the number of times someone clicks on said link. Leads: These are the people Phone Number List who decided to fill out a form with their personal data, to send it to the company in exchange for valuable content. This can be done both on social networks and on the landing pages of websites. If you are wondering how to put all this data into a formula, you have to keep in mind that there are several ways to do it. One of the most popular for a long time on Facebook was to take the number of likes – nowadays reactions –, shares, comments; then divide it by the total number of followers and multiply the result by 100. The formula would be as follows: Engagement = (Reactions + comments + shares / Total followers) x100 The advantage of using this formula is that, by taking into account the number of followers, you can compare the engagement of your social networks with that of the competition, since all of this is public data that can be obtained directly from any fan page.
However, this formula is limited because it does not take into account the total reach of the post, since many of the interactions do not come from followers but from other users, and this aspect is more noticeable when it is viral content. Therefore, the formula that many consider to be correct is the following: Engagement = (Total interactions/estimated post reach) x 100 The total number of interactions includes comments, shares, each of the reactions, views, clicks on links, leads captured in the forms, retweets—in the case of Twitter—, direct messages, etc. In fact, the main advantage of this formula is that it is applicable to any social network, and that it also provides the most accurate results. Its only disadvantage is that it is difficult to compare engagement with the competition because the “total reach” is not public data. SEMrush Social Media Tracker Example Tools like SEMrush's Social Media Tracker allow you to organize engagement data.